Virtual worlds

Virtual worlds invite consumers to experience a branded web based virtual world and download mobile sponsored content. Virtual worlds (VW) such as Second Life are computer simulated environments intended for its users to inhabit and interact via their avatars. They are appealing because they combine elements of the most popular new media formats; chat rooms, video games, on line stores, user generated content sites and social networking sites. Members can communicate through SMS with other virtual world  members to post messages and to download mobile content.

Brands can sponsor virtual ‘rooms’ or create entire virtual worlds or ‘adver worlds’ to promote their brand or family of products,  where members can be made aware of particular events or download sponsored content such as ringtones, Java games and vouchers.

The Virtual Reality Blog offers a virtual environment that stimulates real life feeling and experience. Consumers build up user generated content inside this virtual world by uploading videos and photos. They can also browse through the displayed content, rate it or download free branded content. The whole Virtual Reality Blog is dedicated to the brand and thus creates a sense of community

Velti help break down the boundaries between virtual and actual reality by interconnecting both worlds, contact us to find out how you can too.