Technology

Velti has made significant investment in software technology that automates, executes and assures ease of use and quality of output in the creation of mobile marketing and advertising campaigns.

2008 saw the launch of version 4.0 of the Mobile Marketing Platform. The platform now includes the complete campaign cycle from planning through to execution and monitoring for any advertising or marketing mobile campaign.

Velti's open architecture allows for third party products and services to be seamlessly integrated into the platform and to be included in the MMP campaign cycle. Therefore operators that use third party mobile search solutions, game platforms, proximity marketing, mobile coupons, picture and barcode recognition and other niche mobile media, are now able to bring all of them under a single marketing revenue scheme which is transparent for advertising and media buying agencies. Essentially Velti’s platform allows innovative mobile marketing solutions to be monetised quickly and efficiently.

The MMP now features over 70 enhanced advertising and marketing templates enabling Velti’s customers to reach consumers through new interactive mobile mediums. Building on more than seven years of experience in mobile advertising technology development, the Platform allows advertisers and operators to create campaigns that offer consumers a unique interactive mobile marketing experience. Loyalty schemes, mobile coupons, social networks and other interactive templates can now be easily designed, deployed and measured giving marketers new ways to reach customers through their mobile phones and other portable devices.

The Platform also includes a new version of the Personalisation Engine, capable of retrieving and processing real time data from consumer behaviour resulting in dynamic segmentation and user-targeting.

Velti is also expanding its mobile content management capabilities by providing self service tools to media groups that wish to manage their own mobile internet sites. Whilst these capabilities have existed within Velti’s content management platform for the last 5 years, the focus in 2007 has been the evolution of user interfaces towards full self service usability by non technical staff.