Opt-in databases

Mobile marketing and advertising is not about isolated activities, instead it is the successful integration of traditional and digital campaign activity according to your communication objectives. One of the key benefits of mobile marketing is that it works at a very personal level, allowing brands to develop an on going dialogue with their customers to build brand loyalty.  

Velti's mobile marketing campaigns are all opt-in activities, inviting users to actively participate in competitions, sweep stakes, alerts etc . Through campaign participation, Velti can help you build a very detailed profile of your customer base which can be used to develop further campaigns but more importantly to create mobile communities and loyalty clubs.  Mobile communities allow brands to provide customers with additional benefits and privileges such as free music or game downloads, branded promotional gifts, mobile coupons that they can redeem in shops, m- ticketing via smart codes  for shows and events and  user alerts for new product information.

Enhance your mobile advertising using opt-in databases

Velti has the community development tools and the know how to help brands to develop their own mobile communities and support them with a programme of promotional activities once formed. To find out how we can integrate them into your mobile advertising activities contact us to speak to one of our specialists.