Bluetooth marketing

Bluetooth marketing technology is the simplest way to send content directly to mobile phones. It is a global standard for wirelessly connecting devices such as mobile phones, computers, cars, stereo headsets, MP3 players and more. It is built into over two billion mobile devices already, and over twelve million new devices are shipping every month.

Brand messaging is more compelling, more engaging and more accountable. The Bluetooth application in our Mobile Marketing Platform allow brands and retailers to push branded video games, mp3s, in-store specials and promotions that capture the attention of consumers and generate excitement around the products being sold.

If you're still unsure about how you can integrate Bluetooth marketing into your campaigns, contact us and we'll be able to use it help you create an innovative way to capture the attention of mobile phone users.

Why use Bluetooth marketing

• All new handsets are Bluetooth equipped
• Content is free to consumers
• It is permission based
• Increase the value of ad space
• Make your brand stand out from other static campaigns
• Create traffic in stores during off-peak seasons
• Target specific groups of consumers
• Bluetooth marketing is measurable

Example applications

• Kiosks
• Bus Shelters
• Shopping centers and stores Airports
• Events

Quick Facts

• Downloads take between 5 and 25 seconds depending on content size.
• Bluetooth wireless technology hotspots effective range for content delivery is up to 100m.
• Bluetooth is omni- directional and line of sight positioning of connected devices is not mandatory
• Bluetooth devices must be set to discoverable in order for content to be delivered.

Add bluetooth marketing to your marketing mix

Contact us and one of our specialists will get back to to discuss how we can get it working for you. We’ve already successfully implemented campaigns so we’re confident we’ll be able to do it for you too.