Advertising inventory management

In order to manage mobile campaign inventory the MMP incorporates an Inventory Manager. Velti can manage your campaigns for you or you can have full access to this functionality via the platform. The Inventory Manager facilitates the rapid execution of one or more approved marketing activities by allowing you to create and monitor impressions on mobile operator’s or publisher’s portals. It does this through:

• Creating inventories for mobile banner ads
• Managing SMS/MMS capacity for addressable end users and the frequency of broadcasts
• Administering the pre download of sponsored content video files
• Controlling the pre roll and mid roll video streaming sessions
• Defining the number of impressions per campaign
• Applying the preferred business model for the inventory ie CPM, CPC or CPA
• Providing inventory availability information for third parties
• Allocating volume or client discounts where applicable

The Inventory Manager is generally supplied as a critical module within the Velti MMP, however it can also be integrated into your current system as a component to handle inventories across your full range of mobile marketing and advertising activities.

Simplify your mobile advertising inventory management

However you are currently managing your mobile inventory, you should contact us to see how we can help achieve your marketing objectives. Then, one of our experts will get back to you to discuss how we can improve your mobile marketing strategy.